Social media tools : buffer

Social Media Tools : Buffer

In Setting Up Social Media by

For those who run a social media page, you will understand how busy it can get trying to juggle everything that needs to be done. Especially if the social media page is just one of the facets of your business. What you need is a social media management tool such as Buffer.

Buffer Logo

Buffer has been around since 2013 and has been aiming to provide the best social media management tool out there – something they’ve been doing with some success. They work based on ten values and they aim to stick to them through everything.

The main gimmick of Buffer is that they automatically post content for you. It works for several different social media platforms such as Facebook, LinkedIn and Twitter. For personal usage, there is a free option but for those who are after something a little more robust there is a $10/month option for business users. Buffer allows you to compose content such as tweets and status updates and post them across several different platforms at once. You can choose to post them immediately or add to a queue which lets Buffer decide when to post.

Buffer schedule facebook update

It's as easy as pie to schedule an update in Buffer no matter what the social network

To use Buffer you simply need to sign into the service using a Facebook, Twitter or LinkedIn account. You can also create a separate account but it makes it much easier to link in a social media account from the start. It doesn’t matter which one you choose as you can add in the other social accounts that you use.

To get the most out of Buffer’s service you should make sure that you set aside some dedicated time to create a whole host of content to post. Buffer then chooses what to post and when according to what times of day it deems appropriate. This time is based on when it thinks that most clicks and retweets will happen. It analyses each social media site as a whole not just your account. This means it’s not an exact science but you are likely to reach out to more people this way.

This is a good way to get the most of Buffer’s service and make sure that your posts are being seen. However, there are a few disadvantages to the service. One of which is that it doesn’t have the ability to analyse your own account and followers meaning that the data it provides is more general and not so specific to you. Buffer also isn’t great at recognising time-sensitive posts. So if you have a tweet or status update that needs to go out within a certain time frame then it may be best to post this manually. If you’re not happy with Buffer’s suggestions you can override it fairly easily, with time zone specific schedulers to make sure you’re hitting the people in your region.

Buffer reporting tools

There some great reports you can use to find out which type of content your followers interact with the most.

To get more out the service then you should consider going for the $10/month option. This option allows you to have unlimited posts, support for 12 social media profiles and let more than one person use the account. This is especially great if you are part of a bigger team and have multiple people contributing to one account. They also have an analytics service which will allow them to see whether the time’s they’re posting are working. If their analytic service sees that it’s not working then they’ll adjust their times until they find the one that works best. It will also show you how many people you’re reaching and how many people are clicking and viewing your posts. It’s all done so simply that you’ll be able to understand it – even if you’re a complete novice.