Social media tools : hootsuite

Social Media Tools : Hootsuite

In Setting Up Social Media by

It seems that everyone has social media these days and there seems to be more and more accounts to manage all the time. If you run a business and manage social media accounts then you know how busy it can get. You may think that you don’t have the time to keep it up and are perhaps thinking about letting go of a few accounts.

Hootsuite Logo

Running social media accounts is almost a full time job and in order to maintain a presence you need to be posting enough to stay relevant. What you need is something which manages your social media accounts for you. That’s where Hootsuite comes in.

Hootsuite is a social media account management tool which will save you time and effort. Anyone can register for a free account with them which allows you to explore all the options available to you. All you need to do is sign up with your preferred email address and create your account. Then you can link the social media accounts to Hootsuite and allow them to start managing it. This includes sites like Facebook, Twitter, LinkedIn, Instagram, Google+ and YouTube. It really is a robust service. Make sure that you add every page which you want Hootsuite to manage.

Hootsuite creating an update

Creating a social media update is as easy as 123

However, with a free account you should be aware that you can only link in three accounts. This is fine for those who are just looking to manage personal accounts, or small businesses. For those who need Hootsuite to manage more accounts then you will need to opt for a paid account. This can be done at any time, so even if you start with a free one you can decide to upgrade at a later date.

One of the huge benefits of using Hootsuite is that you can manage all of your social media accounts from one dashboard and one account. There’s no switching between several different logins or tabs – it’s all right there in front of you. Hootsuite also offers a guide to help get beginners started. This guide is fully comprehensive and even provides helpful tips and hints to get the most out of your social media accounts.

You can set up a refresh option on the pages for social media, to update every 2, 5, 10 and even 30 minutes. This means that you can see what your pages are doing in real time and see how people are interacting with your posts. You can also choose to have a manual refresh option so you only see updates when you choose to.

Hootsuite dashboard

It's easy to keep an eye on all the different social media accounts you manage

When you decide on what content you want to post to various accounts you can compose the messages ahead of time. Then you can choose what time and date to post these updates. You can either choose the time and date yourself and select when to post or you can have Hootsuite do it for you. Hootsuite determines which time of day is best according their research. You can also add in your location so Hootsuite can determine good times according to your time zone. You can also select a target audience, so Hootsuite will be able to adjust their schedule to hit this target demographics.

Furthermore, Hootsuite will provide you with easy to understand reports that will allow you to see what’s working and what’s not. You will see what kind of content is reaching the most people and what kind of content that people aren’t interested in. You can then make sure that what you’re posting is reaching your audience and that people are engaging with your accounts. Not only does Hootsuite manage your posts for you but it can also help make you a more productive social media user.